In the midst of the Covid-19 pandemic, the Indonesian Government through the Ministry of Tourism and Creative Economy (Kemenparekraf) is targeting the development of a number of tourism areas in various regions. One of the efforts is to promote 5 super priority destinations in Indonesia. This is a direct instruction from President Joko Widodo to increase tourism in Indonesia.
So, why were only 5 Super Priority Destinations selected? Even though as an archipelagic country, Indonesia has many very diverse tourism destinations. Each destination even has its own advantages for tourists.
According to the Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Uno, for 2021 the government will focus first on 5 destinations that have the potential to become world-class tourist destinations. If these 5 destinations have been prepared this year, next year will be expanded and ensured that all of them have world-class quality.
Furthermore, Sandiaga Uno explained, this focus was carried out so that the quality of tourist visits, both domestic and international, could stay longer in Indonesia. Indirectly, this will also have a good impact on creative economy products in the 5 Super Priority Destinations. Considering that tourists often spend their vacation funds to buy creative products from the areas they visit. If packaged properly, creative economy actors will definitely get a good impact.
Until now, the Ministry of Tourism and Creative Economy has made many efforts in developing 5 Super Priority Destinations. Starting from infrastructure, quality of telecommunications networks, creative economy products, to preparing superior human resources.
The 5 Super Priority Tourist Destinations proclaimed by the Ministry of Tourism and Creative Economy in 2021 are:
- Borobudur Temple, Central Java
Borobudur Temple is located in Magelang, Central Java, approximately 40 kilometers northwest of Yogyakarta. This stupa-shaped temple was founded around the 800s AD by Buddhists. Currently, Borobudur has been named by UNESCO as one of the world’s cultural heritages. Every Vesak Day, the Borobudur area is always visited by religious pilgrims to commemorate the holy day. Borobudur Temple is also the largest Buddhist monument in the world.
Based on data from World Heritage Sites, in 2019 there were 4.39 million tourists visiting Borobudur, both local and foreign tourists. Meanwhile, in 2020 the number fell to only about 996 thousand people or decreased by around 77.3%.
- Lake Toba, North Sumatra
Lake Toba, which is one of the icons of tourism on the island of Sumatra, is the largest lake in Southeast Asia. The lake, which is located in the province of North Sumatra, was originally formed from volcanic eruptions since tens of thousands of years ago.
Some of the activities that can be done on Lake Toba include kayaking in the middle of the lake or feeling the excitement of luxury camping or glamping on one side of the lake. Lake Toba also offers unique culinary specialties, such as naniura. This dish in the form of fish cooked without fire is often referred to as Batak-style ‘sashimi’.
Lake Toba cannot be separated from Samosir Island, an island located in the middle of a lake with an area of about 630 m2. Based on 2019 North Sumatra BPS data, of the total number of tourists in North Sumatra, at least 60% of tourists visit Lake Toba. Unfortunately, the number of visits has decreased drastically to 93% as of November 2020.
- Mandalika, West Nusa Tenggara
The name Mandalika may still be quite foreign even to us Indonesians. Mandalika is a tourist area of about 1,200 hectares located in Central Lombok Regency, West Nusa Tenggara. This place is home to the Sasak tribe, the indigenous people of Lombok. In the traditional village of Sade and the traditional village of Ende, tourists can interact directly with the Sasak people.
Since 2017, Mandalika has been designated as a Special Economic Zone (SEZ) which is expected to be able to bring tourists to the Lombok area. In addition, the construction of the Mandalika circuit for MotoGP 2021 will also be accelerated this year.
In addition, tourists can also enjoy Lombok’s special culinary, one of which is Taliwang Chicken.
- Likupang, North Sulawesi
Just like Mandalika, the name Likupang is still quite foreign to our ears. The super priority destination Likupang is located in North Minahasa Regency, North Sulawesi, covering an area of 200 hectares. Likupang is also on the rise for lovers of the natural charm of the country and the government hopes that its popularity will one day match Bunaken, which has been an icon of North Sulawesi.
The distance that is not too far from the capital city of North Sulawesi, Manado, also makes Likupang a very potential tourist destination. There, tourists can enjoy a number of charming exotic beach areas, including Pulisan Beach, Paal Beach, and Bahoi Ecotourism.
- Labuan Bajo, East Nusa Tenggara
The name Labuan Bajo has long been known by the Indonesian people as a tourist attraction in West Manggarai Regency, East Nusa Tenggara. Not only local tourists, in 2019 the local BPS (Statistic Bureau) recorded that the number of tourist visits reached 256,171 people, while in 2020 the number fell 83% to 44,543 people.
Labuan Bajo is known for its exotic natural scenery and the icon of Komodo Island. Not only that, Labuan Bajo also has other fun such as on Rinca Island, Padar Island, and Gili Lawa. Now Labuan Bajo is also prepared to become a creative economy development area to introduce local handicrafts to tourists.
Those are 5 Super Priority Tourist Destinations that are being developed by the Government. Hopefully, the development process of these five destinations can run smoothly and become a tourism attraction in the future. So that the performance of the Indonesian tourism sector will improve.