As we know, Erajaya Group is a group comprising companies that are engaged in the retail and distribution of telecommunication-related electronic devices, such as handsets, SIM Cards, prepaid vouchers, accessories, computers, and all kinds of large-size electronic gadgets in Indonesia.
The last year 2017, Erajaya Group booked total sales of IDR 24.23 trillion or increasing by 15.01% from total sales value in 2016 that recorded IDR 20.54 trillion. Meanwhile, profits booked by this cellular and gadget distribution group totaled IDR 339.45 billion in 2017 or increasing by 28.7% from IDR 263.75 billion booked in 2016.
For this year 2018, Erajaya Group is targeting to book total sales of IDR 28 trillion with net profits of IDR 380 billion by the end of the year. To meet the target, the group will open 250 new outlets by the end of the year.
In early June 2018, Erajaya Group through its subsidiary PT. Erafone Artha Retailindo officially opened 4 megastore cellular multi-brand with a new and modern concept called ‘Erafone Megastore’ in Ciputat, Lampung, Sukabumi, and Tasikmalaya. By operating 4 new Erafone Megastore in those four cities, Erajaya Group can add the number of megastores to become 31 megastores.
Earlier, Erajaya Group already opened several megastores in other major cities, such as in Jabodetabek, Medan, Solo, Surabaya, Denpasar, Makassar, Palembang, Balikpapan, Banjarmasin, Palu, Bengkulu, Lampung, Bandung, and many others.
With consideration to the strategic locations and the new shopping concept for customers, the megastores are largely potential to drive up their sales revenues, particularly in 2018. To support their expansion, Erajaya already received IDR 1.475 trillion loans from Bank BCA that will be allocated for investments in the outlets and for working capital.