The COVID-19 pandemic or Coronavirus disease has paralyzed various sectors of life in various countries in the world, including Indonesia. Since March 2020, the COVID–19 pandemic started to happen in Indonesia and declined the Indonesian economy. Statistics Indonesia (BPS) noted that Indonesia’s economic growth in the first quarter of 2020 was only 2.97%. In the second quarter (Q2) of 2020, the BPS noted that Indonesia’s economic growth contracted by 5.32% year on year (yoy). This figure worsened from Q1 2020 which reached 2.97% and Q2 2019 which reached 5.05%., due to the closure of most business activities in many central areas of the economy to reduce the number of COVID-19 transmission in Indonesia.

In Q2 2020, BPS noted that most sectors were still experiencing negative growth. Some that are still positive include information and communication, financial services, agriculture, real estate, education services, health services, and water supply. If the Covid-19 pandemic conditions continue in the third quarter, it is predicted that the Indonesian economy will enter a very tough scenario.

One of the industrial sectors that first felt the impact of this was the entertainment industry such as cinema, karaoke houses, theme parks, and other entertainment venues. In addition, hotels, restaurants, outdoor and indoor tourist spots that support the entertainment industry were forced to stop operating.

During the Covid-19 pandemic, when the above entertainment activities decreased, the trend of indoor entertainment conducted online on the contrary showed a significant increase such as watching movies or series online every day (57%), playing online games every day (62%), and listen to audio or music online every day (+ 35%).

This forces businessmen in the entertainment industry to change their strategies to survive in this pandemic. They must be able to predict the changes (shifting) that consumers do during this pandemic so, they can stay. As well as looking for business opportunities from industries related to the industry. Especially the New Normal policy started to be implemented, which means that people must adapt to a new lifestyle.

As of August 2020, in Jakarta there were 13 types of business activities or activities that operated during the Transitional—Large-Scale Social Restriction (PSBB) period: hotels/accommodation, restaurants/restaurants, tourism areas, wildlife parks/zoos, museums and galleries, Thousand Islands tourism beaches, hair care services, indoor and outdoor recreation parks, golf and driving ranges, outdoor performances, film productions, and corporate events such as meetings / seminars / workshops.

However, based on the latest research by PT. Visi Globalindo Data Utama (VISI), the declining entertainment sectors include cinemas, live music performances, amusement parks, and karaoke studio. As information, the decline has reached more than 50% in the new normal period, as compared to numbers before the pandemic. Alternatively, most people now tend to stream movies or watch movies online, which tends to be accessed by 51.6% of respondents both before the pandemic and during the New Normal period.

Going to amusement parks and watching movies at the cinema are two entertainment activities that more than 70% of respondents want to access from all Social Economic Status (SES) if it is available / conditions allow. Both are also included in the top 5 priority entertainment activities besides salon and karaoke treatments at karaoke studios.

To access these Top 5 priority entertainment activities, most respondents still feel uncomfortable to the point where they are afraid to access the public entertainment places, unlike before the COVID-19 pandemic happened. The higher the SES class / group of the respondents, the less entertainment activities that can accessed in public places.

In general, before the pandemic, most respondents accessed various entertainment services / activities once a month. If the Government has opened access to these services, it seems that most of them will not frequently accessing entertainment in public places during the New Normal period, and even some tend to reduce the activities in public.