Every year, the demand for IT products shows increasing higher and higher. Not only in quality aspect, but innovation in digital transformation will also lead to fast the fast development of new IT products, including IT products that bring new technology and feature.

The corporate market of information, communication, and technology (ICT) in Indonesia is predicted to reach USD 3.86 billion in 2019; meanwhile, the national gross domestic products (GDP) is predicted to reach USD 3.1 trillion by the year 2025. These figures include the CAGR (compounded annual growth rate) of about 18.6%, compared to the market value in 2013 that was only about USD 1.41 billion.

If compared to the track record in 2017, the IT sector grew by 8.99% in QIV/2017 or increasing from 8.87% in the same period of 2016. Meanwhile for QI/2018, PT. Visi Globalindo Data Utama predicts that the IT sector will grow by 9.62%, higher if compared to 9.13% growth in the same period of 2017.

It is a fact that the advancement of technology, mainly smartphone technology has created business opportunities and changed the behaviors of business actors in Indonesia. Now, they can do a transaction of goods and services not only in physical but also in non-physical form. It is becoming the target of people with age of 15-39 years old or the millennial generation, whose number reaches 32% of the total population of Indonesian people.

Based on data collected, in a period of January-September 2017, the e-commerce and marketplace sector allocated expenditure of IDR 1.25 trillion for TV advertisement. It indicates that the existence of many IT companies, particularly the starter-up companies, has mainly contributed to the development of IT industry, particularly for the media industry in Indonesia.